Lottery.com Acquires Nook Holdings Limited, Rebrands as Sports.com to Revolutionize Sports Entertainment Industry\n\nLottery.com, incorporated (NASDAQ:LTRY, LTRYW) has announced its acquisition of Nook Holdings Limited (Nook), a leading company in the sports, fitness, and wellness industry. The acquisition, backed by funding from UCIL, will see Nook rebranded as Sports.com, a dynamic sports entertainment platform that aims to meet the evolving demands of sports enthusiasts worldwide.\n\nSports.com will offer a wide range of services, including live and on-demand sports streaming, data analytics, e-gaming, education, ticketing, and merchandising. The platform is structured around six core verticals, including streaming and video on demand, original content production, e-sports and Metaverse development, and support for global health, fitness, and wellness.\n\nThe collaboration between Nook and the Dubai Multi-Commodities Centre Free Zone (DMCC) empowers entrepreneurs in the sports, fitness, and wellness sector. Nook by DUPLAYS offers a comprehensive solution for startups and small to medium-sized businesses, providing essential services such as insurance coverage, VAT registration, and business support.\n\nLottery.com Board Chairman and Interim CEO Matthew McGahan stated that the acquisition of Nook and its rebranding as Sports.com marks the next phase of the company’s journey. The objective is to create a unique environment for sports-related enterprises to flourish, with a shared vision of catalyzing business growth to shape the future of sports, health, and entertainment.\n\nWith the continued support of shareholders, Lottery.com’s financial agility is enhanced, allowing for an acceleration of hitting ambitious targets for both Lottery.com and Sports.com. The acquisition of Nook also establishes a physical presence for Sports.com in the Middle East, demonstrating the company’s passion and commitment to innovating sports, health, and entertainment worldwide.\n\nThe acquisition of Nook by Lottery.com and its rebranding as Sports.com marks an exciting new chapter for both companies.