Ford Unveils 2025 Explorer with Enhanced Digital Experience
In a move that underscores its commitment to innovation and customer satisfaction, Ford Motor Company has taken the wraps off the 2025 Ford Explorer equipped with the new Ford Digital Experience. The announcement comes ahead of the company’s presentation at the Wolfe Research Global Auto Conference on February 15 in New York City, where President and CEO Jim Farley and CFO John Lawler will discuss the Ford+ plan.
The Ford+ Plan is a comprehensive strategy designed to drive growth, improve margins and enhance capital efficiency. It also seeks to mitigate the inherent cyclicality of the automotive business. The plan is illustrated by Ford’s diverse vehicle lineup, which includes gas, hybrid and electric models. The company’s distinct business segments-Ford Blue, Ford Model E, and Ford Pro-play a pivotal role in this strategy, each focusing on different aspects of the market to provide valuable customer insights and adapt to global market shifts.
Ford Blue is at the forefront of developing traditional gas and hybrid vehicles, while Ford Model e is dedicated to developing cutting-edge electric vehicles (EVs) and digital experiences. Ford Pro, on the other hand, provides customized solutions for commercial customers. This segmentation allows the company to address a wide range of customer needs and preferences.
The 2025 Ford Explorer represents a significant milestone in the company’s history. Since its debut in 1991, the Explorer has become an American icon, with more than 8 million units sold. The latest model is the first to feature the Ford Digital Experience, which promises to enhance connectivity and meet the demands of today’s customers. Jeff Marentic, Ford’s general manager of family vehicles, highlighted the Explorer’s enduring popularity and its evolution to include features that resonate with today’s consumers, particularly Millennial and Gen Z parents who prioritize travel, technology and versatility.
The company’s global workforce of approximately 177,000 is a testament to its scale and commitment to building a better world. Through Ford Next, the company is exploring mobility solutions, while Ford Motor Credit Company provides financial services. The Ford+ plan exemplifies the company’s commitment to enriching the customer experience and fostering loyalty through continuous innovation and always-on relationships.
Ford’s upcoming presentation at the Wolfe Research Global Auto Conference will shed light on its strategic vision for the future. The introduction of the 2025 Ford Explorer with the Ford Digital Experience is a key step in the company’s journey to enhance connectivity and meet the changing needs of its customers. With a focus on customer-centric business segments and a relentless drive for innovation, Ford is shaping the future of mobility and reinforcing its status as a leader in the automotive industry. The company’s unwavering commitment to delivering enriching experiences and deepening customer loyalty is central to its mission of helping individuals move freely and pursue their aspirations.
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